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Will Saks’ “Democratic” Loyalty Program Cost the Retailer its Upscale Cachet?
Although it’s hard to attribute a company’s corporate health to any single initiative, six months after Saks Fifth Avenue significantly revamped its SaksFirst loyalty program, the luxury department...
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Effective Cinematic Customer Analytics Setting the Scene for Engaging Loyalty...
We’ve all heard the saying that a picture is worth 1000 words. Apparently, pie charts are also effective at getting a message across, which is why a recent First Researchreport on movie theaters...
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Avoiding the Pitfalls of Mismatched Rewards and Promotions
With the focus that’s been placed on loyalty data management, ‘rewarding’ customers with valueless or undesirable offerings can be one of the biggest challenges for today’s loyalty marketers. How can...
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How to Overcome Poor Loyalty Program Performance and Reengage Your Retail...
The latest loyalty program data show a customer-engagement drop – despite expanding retail loyalty program membership – so evaluating the strength of your program has never been more urgent. It’s...
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Customer Data: A Key to Banks’ Loyalty Program Success
A longtime partner to major financial services brands, Kobie Marketing has always had a strong position on banks’ need to improve their quality of program engagement. Today’s hyper-connected...
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Targeting and Rewarding High Value Customers
With the adoption of unconventional banking methods (such as Apple Pay and PayPal), financial institutions are seeking new ways to improve their bottom line. Loyalty programs are emerging as an...
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The recent incident on United has caused us to take a closer look at the natural laws of customer service – those things you just can’t violate… From our Chief Strategy Officer, Dave Andreadakis: “It...
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Considering a Rebrand? Five Tips You Should Read First.
So you’re thinking about undergoing a brand revamp – refreshing your image, your look, your voice and targeting an attractive new customer segment you aren’t resonating with currently – with the...
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Generating Loyalty Across Generations
Our Chief Strategy Officer, Dave Andreadakis, chatted with CNBC’s Marketing, Media, Money about success factors in loyalty programs across multiple generations. He states that the primary role of a...
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Get Points, for Thinking Beyond Points
Marketers constantly waffle about whether loyalty programs are effective at retaining shoppers and improving the customer experience. Notable loyalty programs like Target’s boom and bust, with new...
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